Реферат: Business Plan
Реферат: Business Plan
Introductory letter................................................................................................................................................ 2
Executive Summary............................................................................................................................................ 2
STATEMENT OF OBJECTIVES...................................................................................................................... 2
Mission Statement.......................................................................................................................................... 2
Driving Force.................................................................................................................................................... 3
Market Position............................................................................................................................................... 3
Streanthes and Weaknesses.......................................................................................................................... 3
Streanthes:................................................................................................................................................... 3
Weaknesses:................................................................................................................................................ 3
Opportunities and threats.............................................................................................................................. 3
External Opportunities:.............................................................................................................................. 3
External Threats.......................................................................................................................................... 4
Key Factors For Success................................................................................................................................ 4
Goals and Objectives...................................................................................................................................... 4
Strategy............................................................................................................................................................. 4
BACKGROUND INFORMATION................................................................................................................... 5
TECHNICAL DESCRIPTION OF SERVICE................................................................................................. 5
MARKET DATA.................................................................................................................................................. 6
Target Market Information........................................................................................................................... 7
Social Environment........................................................................................................................................ 7
Demographic............................................................................................................................................... 7
Culture.......................................................................................................................................................... 8
Political Environment..................................................................................................................................... 9
Economic Environment................................................................................................................................. 9
Competitive Environment........................................................................................................................... 10
Potential Problems........................................................................................................................................ 10
Market Data Summary............................................................................................................................... 10
Target Clients............................................................................................................................................ 10
Target Market Size................................................................................................................................... 10
MARKET STRATEGY..................................................................................................................................... 10
Product............................................................................................................................................................ 10
Price................................................................................................................................................................. 11
Place................................................................................................................................................................ 11
Promotion....................................................................................................................................................... 11
SELLING TACTICS......................................................................................................................................... 12
Cash and Accounts Receivables................................................................................................................ 12
Peak sales....................................................................................................................................................... 12
OPERATIONS PLAN........................................................................................................................................ 12
FINANCIAL PLAN........................................................................................................................................... 13
Necessary Financing..................................................................................................................................... 13
Cash Budget.................................................................................................................................................. 13
Balance Sheet................................................................................................................................................ 14
Income Statement........................................................................................................................................ 15
Ratio Analysis............................................................................................................................................... 16
Depreciation Estimation.............................................................................................................................. 17
Fixed Capital Estimation............................................................................................................................. 17
Working Capital Estimation....................................................................................................................... 18
Marketing Estimation.................................................................................................................................. 18
Rent Expense Estimation............................................................................................................................ 19
MANAGEMENT PLAN................................................................................................................................... 20
HUMAN RESOURCES PLAN........................................................................................................................ 20
CONCLUSIONS................................................................................................................................................ 21
Introductory letter
This business plan was created to check the idea about the effectiveness of the creation of the database that will help clients at different shopping centers to find products more quickly. As a result, it saves their time and money.
Executive Summary
The company name is Svetlana. The main idea of venture is the creation of the database of products that will help potential clients to find what are necessary for them.
The mission of it is to be the best consultants of defining the nonfood product location at the Irkutsk markets, to take care of our clients by saving their time and money, when they do shopping, to offer the best service by using modern computer technology and polite and affable consultants
The market of such informational service is quite big and has a lot of opportunities for development. In addition, Svetlana can use the greatest of them because there are no competitors at the market. It offer product that satisfy most of this market demand, as the product contain all main information potential clients want to get to find a product. The sales policy is build on the statement that clients lose nothing, but only save their time and money.
After the third year of existence, Svetlana reach the after-tax profit level of $3 510 and will have ROE 35%.
The structure of the company is simple as it is quite small, and it is ineffective to use complex system of the distribution of functions.
